A dedicated IP address ensures that you shall have a distinctive numeric identifier on the Internet and that it won't be shared with other people's sites or applications as it happens with a shared web hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is required in case you have an e-store and you would like to accept online payments or in the event that you have a login form and you would like the info that users submit to be encrypted. A dedicated IP address could also be used for other apps, such as a VoIP server, for instance. Furthermore, it will give more credibility and security to your websites, as a network flood to a shared IP shall not have any impact on your dedicated IP. In the event that you host your websites with our company and you have your own web server, you will be able to get one or several dedicated IP addresses with simply a couple of mouse clicks and to use them in the event that you cannot use the IP included with the web server.